ABN-AMRO
Who? ABN AMRO
What? A Lounge CD
Why? Generating traffic to the AMN AMRO offices
How? Promotional Campaign
ABN AMRO works with partners in order to arrange their marketing efforts towards students. Their partner organised a campaign in 17 cities to generate more traffic to the ABN AMRO offices during the introduction days of new students.
The promotional campaign included giving away a lounge-CD when opening a new student account in one of the ABN AMRO offices.
Gotcha! delivered an outstanding performance by realising a 48 hour deadline in which design and production of a lounge CD was realised. Of course we also made sure that all the CD’s were delivered to the desired offices.