Baileys
Who? Baileys
What? Free picture frame with a bottle of Baileys
Why? Improve sales
How? Sales Promotion
Baileys Irish Cream is an especially popular product around Christmas time. To improve sales of this particular drink, Gotcha came up with a promotion. During the promotion consumers received a free picture frame when they bought a bottle of Baileys.
The promotion exceeded all expectations with regards to the revenue goals and was adopted in many other countries as a result. Gotcha! provided production and execution of the promotion in the participating countries.