What? Special flaconholder incl. gloves, serviette and funnel
Why? Generating extra sales
How? Sales Promotion
Havoline is one of the oil brands of Chevron Europe. A promotion was developed that focused on the 1 litre flacon of Havoline that was implemented across Europe.
In addition to a training program for car dealers a special flacon holder was offered as a gift when a bottle of oil was sold. In addition to the flacon holder the customer also received matching gloves, a serviette and a funnel.
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Nederlands
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