Make-A-Wish is a non-profit organisation that grants the wishes of children fighting life threatening illnesses. In cooperation with Edwin van der Sar and Fysiomed a smashing Queensday promotion was organised.
Many people were charmed into visiting a special location where there were penalties being taken and massages being offered amongst other things. Thousands of euros were collected for the Make A wish foundation and of course this was all paired with quite some free publicity for the brand.
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