Ernst, Bobbie en de rest
Who? Ernst, Bobbie en de Rest
What? Merchandising program
Why? Increasing merchandising revenue
How? Merchandising
For ‘Ernst, Boddie en de Rest’ Gotcha! set up a merchandising program. The merchandising line consisted of caps, t-shirts and glasses amongst other things. All of which were created in the sphere of experience of the young audience. Due to fun products the merchandising revenues rose quite quickly.