Why? Promoting Top of Mind position and impulse buying.
How? Promotional Campaign
Hero is a Swiss specialised company in the foods industry, focussing on fruit as their main ingredient.
Gotcha came up with a promotion that would put Hero in a top of mind position and increase impulse buying via promotions in the catering industry. Gotcha composed 3.000 packages for the catering industry with a prize promotion and great POS-materials.
The promotion was successful and contributed to the goals Hero desired to achieve.
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