LU is a producer of biscuits from France, Gotcha assisted in increasing brand equity of one of their brands, Prince, by doing several promotions.
Prince’s brand image was being stylised at the time and needed to be the focal point during retail promotions in a dynamic manner.
Gotcha created several promotions that took the young audience on adventures with the character Prince!
Both brand equity and sales increased significantly. The dynamic character created at the time was used in communications for several years after the promotion.
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