For the well-known brand Malibu, Gotcha developed on and near pack promotions. The goal was to improve brand image and increase sales.
An example of one of the promotions was the snowboard promotion on the bottle. It concerned a premium and a contest, the customers received a cool snowboard keyring and had the chance to win their own custom design snowboard. The combined promotions lead to a stronger bond with the brand and more sales.
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Nederlands
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