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Old Amsterdam

Old Amsterdam logo

Who? Old Amsterdam
What? Apron promotion
Why? Sales promotion
How? Promotional Campaign

Old Amsterdam is a brand for Gouda Cheese by Westland Cheese specialists . The company was founded in 1985 and originates from the city of Huizen. Gotcha! Came up with a useful premium for Old Amsterdam that consumers would use for an elongated period of time: a neat apron. When buying a piece of the Old Amsterdam cheese every consumers received the apron as a present. 

Old Amsterdam project

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