It concerned a excellently integrated promotion for a cocktail known as the ‘Screwdriver’. When buying a bottle of Smirnoff Vodka consumers received a stir bar (shaped like a screwdriver) for free and could save up for a complete set.
After hundreds of thousands scredrivers went through the retail channel, the concept was also transferred to the catering industry as a promotional mechanism. A good reason for Smirnoff to collaborate with Gotcha for many more promotions in both retail and the catering industry.
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