Valvoline
Who? Valvoline
What? Merchandising line
Why? Product innovation
How? Merchandising
For Valvoline Europe (oil products) Gotcha! designed produced and distributed a merchandising line for the European market. All items were delivered out of stock twice a week throughout Europe. As a result Valvoline had a complete and balances merchandising line that was profitable for which distribution was completely streamlined.
Additionally, Gotcha! provides Valvoline with items for themed promotions. For example, a custom air matrass that fit with the Valvoline brand style was produced for summer promotions. The airbed met all safety requirements and was completely certified. During winter, Valvoline organised a give-away of a special winter kit that included a hand warmer, rain poncho, ice scraper and emergency blanket. Success guaranteed.