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20th Century Fox

20th Century Fox logo

Who? 20th Century Fox
What? European Championship Football Promo
Why? Increasing revenue
How? Sales Promotion

20th Century Fox Film Corporation is one of the largest film studios in the world. This famous film company deliveres DVD’s to the biggest retailers in the Netherlands. 

Gotcha! is a sales promotion expert and was asked to come up with a promotion for during the European Football Championships. During the football championships a ball promotion was set up; each customer that bought two dvd’s received a free football. 

In the end, 20th Century Fox experienced a very successful promotion that exceeded all revenue expectations.

20th Century Fox project

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