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Douwe Egberts

Douwe Egberts logo

Who? Esso and Douwe Egberts
What? Self-liquidating promotion of DE coffee
Why? Introduction of new DE machines
How? Benelux-wide promotion at gas stations

Douwe Egberts is known for its delicious coffee, tea and other products. The company was founded in 1753.

Gotcha! came up with a promotion to introduce new DE coffee machines, the promotion was done in collaboration with Esso. When buying a thermos mug, consumers received free coffee. The promotion was supported with inflatables and other promotional materials. A price winning promotion!

Douwe Egberts project

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