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Innocent

Innocent logo

Who? Innocent
What? The famous knitting event
Why? Creating sympathy with the brand
How? Give away promotion of knitting kits

Gotcha supported Innocent with their well known knitting campaign. All passengers travelling by train that visited the Kiosk received a knitting set, with which they could create a ‘bottle hat’. The bottle hats that were sent to innocent were all good for a donation to a good cause. Gotcha! delivered all knitting sets.

Innocent project

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