Why? Introducing Maaslander Cheese to the German market
How? Promotional Campaign
Maaslander Cheese by Westland chose to introduce Maaslander to the German market with help from Gotcha! With a custom made Wheel of Fortune, Maaslander cheese was introduce in selected supermarkets. The promotion included promo teams that brought the cheese to the attention of people in addition to the activities with the Maaslander ‘Glücksrad’.
In addition to improving Maaslander sales, it also was a perfect mechanism to create rumour around the brand. Success guaranteed!
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