O’Neill celebrated their 50th anniversary and was looking for a fitting way to inform all their press contacts. In order to achieve this goal Gotcha assembled an original press-kit. The kit included handmade lacquered box that included a historical newspaper that described 50 years of O’Neill history.
All texts and historical footage was also digitalised in order to improve ease of use for the press contacts.
A large number of newspapers were also forwarded to shops and were used to communicate directly to consumers. For this particular campaign Gotcha provided the concept, creation, production, handling and distribution.
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Nederlands
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